SOCIAL MEDIA EXPERT

Key Responsibilities:

Social Media Management

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  Develop, implement, and manage social media strategies to increase brand awareness and engagement across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.);

  
  


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  Create and curate high-quality, engaging content tailored to the audience, including text, images, and videos;

  
  


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  Schedule and publish posts regularly, ensuring consistent messaging and brand voice;

  
  


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  Monitor and respond to comments, messages, and inquiries in a timely manner;

  
  


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  Track, analyze, and report on social media performance using analytics tools (e.g., Google Analytics, Hootsuite,

  
  

  Sprout Social);

  
  


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  Collaborate with the marketing team to design campaigns that drive traffic, lead generation, and sales;

  
  


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  Stay up-to-date with the latest social media trends, tools, and best practices.

  
  

Website Management

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  Oversee the day-to-day management and content updates of the company’s website;

  
  


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  Collaborate with web developers to ensure the website is functioning smoothly, responsive, and optimized for use experience (UX)

  
  


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  Perform regular content audits and SEO optimizations to improve search rankings and drive organic traffic;

  
  


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  Implement website enhancements, monitor performance, and troubleshoot any issues;

  
  


• Collaborate with cross-functional teams to ensure the website reflects current promotions, product launches, and company updates;


• Monitor website analytics (Google Analytics) to assess traffic, behavior, and performance, and provide actionable insights for improvement.

Collaboration & Reporting

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  Work closely with the marketing teams to ensure the consistency and quality of all digital marketing efforts;

  
  


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  Prepare monthly performance reports for social media and website performance;

  
  


• Stay updated on industry trends to suggest new tools, techniques, and strategies for better performance and efficiency.

Crisis Communication

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  Monitor potential crisis situations and support the development of the communication plans;

  
  


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  Collaborate with internal teams for the communication material and the documentation required;

  
  


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  Utilize social media to communicate during crises;

  
  


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  Ensure timely and accurate information dissemination;

  
  


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  Support the management of media relations during crises.

  
  
  
  

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  Degree in Marketing, Communications, or related field will be an asset;

  
  


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  3-5 years of experience in social media and website management;

  
  


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  Familiarity with relevant regulations and best practices in crisis response and knowledge in crisis management software

  
  

  and tools;

  
  


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  Strong knowledge of social media platforms, content creation, and audience engagement;

  
  


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  Proficient in English;

  
  


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  Proficient in website content management systems (CMS), such as WordPress;

  
  


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  Solid understanding of SEO best practices and Google Analytics;

  
  


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  Experience with social media scheduling and analytics tools (e.g., Hootsuite, Buffer);