CMO – Chief Marketing Officer – Remote Europe

YOUR MISSION AS CHIEF MARKETING OFFICER:

Your mission: build an inbound lead machine on a global scale, and turn the company into a unique “Top of Mind” MarTech brand, n°1 in the Influencer Marketing industry.

YOUR SCOPE AS CHIEF MARKETING OFFICER:

Reporting to the CEO, you will be part of the Executive Committee and lead the inbound growth of the company. You will drive the overarching online and offline marketing strategy to foster revenue growth and brand affinity across our different products and markets.

Key Results:

Within 3 months you will have:

• Developed an in-depth understanding of our products and markets, and identified primary marketing & communication channels and strategies.
• Formulated and presented a strategic marketing plan tailored for the next 12 months, ensuring alignment with company goals, and including at the same level product marketing, awareness and performance.
• Successfully orchestrated a new country launch in collaboration with Revenues, and a new feature launch in collaboration with Product.
  
  
  

Conducted a performance assessment of the existing team, implemented optimizations and defined hiring plan

Within 12 months you will have:

• Become an expert in our industry, owning the strategic positioning of our brand, products and markets
• Delivered over the strategic plan you built & kept it adjusted over time to reflect changes in our business and ecosystem
• Achieved a measurable increase in web traffic, demo requests, new business, retention and overall revenue
• Established a clear brand identity for the company and its products
• Achieved a measurable increase in awareness and brand preference on a global scale (focus Europe)
• Built a solid team of strong performers, recognized inside and outside the company for the quality and creativity of their work
  
  
  

Setup & used frameworks proven to work, for new country launches, but also product/feature launches and cross-department collaboration

On a long term perspective you will have:

• Built an inbound lead machine on a global scale
• Built strong product, distribution and communication partnerships on a global scale (Martech companies, Media, Platforms, …)
• Turned the company into a unique “Top of Mind” MarTech brand on a global scale, n°1 in the Influencer Marketing industry
• Established the company as the leading company for #Influence4Good and for #ResponsibleInfluence
• Deployed at scale your frameworks for launching new countries & products/features
• Achieved a measurable increase in overall inbound revenue, turning the company into a Unicorn
  
  
  

Created a unique long-lasting inbound model that will be used as a reference in the Martech industry

What’s in it for you?

• Competitive package, including an interesting Stock Options plan
• A pivotal role in a fast-growing, innovative company, where your strategies directly affect company product & growth
• Work with a team of driven, passionate professionals who challenge the status quo- Flexibility with a remote team spread across Europe and the autonomy to steer the marketing vision
• Growth opportunities, and a chance to be at the forefront of the MarTech space
• Space to express creativity, try bold / hack marketing strategies and be at the forefront of evolving marketing practices and methodologies
• Opportunity to work in a bootstrapped & profitable company with financial resources & freedom of action
  
  
  

Opportunity to take part in the creation of a media revolution (influencer marketing), with a disruptive tech & responsible approach

Preferred experience:

• 10+ years of experience in marketing, preferably with exposure to the B2B and Social Media space
• Experience in building Marketing and Communication Strategies for a SaaS MarTech/Adtech
• Demonstrated ability to think strategically while remaining hands-on
• Demonstrated outstanding interpersonal & communication skills
• Experience in building, leading and inspiring a world-class team
  
  
  

Proficient understanding of modern marketing channels: Social Media, SEO, Paid, and Community Building

We are meant to work together if :

• You love digital marketing, social media and/or influencer marketing
• You are a passionate person, curious, and you have determination to reach any goal
• You are a doer, you value execution and seize opportunities promptly
• You are a passionate customer advocate
• You are fluent in English, and speak at least 1 another language (ideally French, German or Spanish)
  
  
  

You can be based anywhere in Europe. The company is an “on demand” work from home company, with a head office in Paris, France. You will have access to our coworking network Spaces in 400+ cities in the world, and we will gather physically on a monthly and quarterly basis with other employees for great team building events.

#JPKR

#JPKR