Senior Email Marketing Specialist

XM
Πλήρης απασχόληση Μακρινός
Εργασία εξ αποστάσεως

Senior Email Marketing Specialist – Cyprus, Greece or Remote



The Role:

We are seeking a Senior Email Marketing Specialist to join our team. In this role, you will manage and maintain the company’s marketing automation platform, ensuring its full potential is utilised for executing multi-channel campaigns effectively


.

The main responsibilities of the position include:

  • Develop, implement and maintain automated multi-channel campaigns in collaboration with the relevant teams
  • Monitor and analyse campaign performance metrics
  • Provide insights and recommendations to improve campaign performance
  • Assist in managing and cleaning data
  • Stay up-to-date with the latest marketing automation trends, best practices and industry developments
  • Build and test flows and content per channel
  • Conduct thorough tests to assure the quality of new and existing campaigns
  • Coordinate with Content and Translation teams
  • Document and maintain platform processes and procedures


Main requirements:

  • BSc/MSc in marketing or related field
  • Minimum 3 years of experience as an Email Marketing Specialist, or proven experience in a similar role
  • Experience with Solitics is highly preferable, or any other marketing automation platform
  • Meticulous attention to detail and understanding of A/B testing
  • Excellent communication and collaboration skills
  • Very good written and verbal skills in English



Benefit

  • Attractive remuneration package
  • Intellectually stimulating work environment
  • Continuous personal development and international training opportunities

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