Senior Email Marketing Specialist

Senior Email Marketing Specialist – Cyprus, Greece or Remote

The Role:

We are seeking a Senior Email Marketing Specialist to join our team. In this role, you will manage and maintain the company’s marketing automation platform, ensuring its full potential is utilised for executing multi-channel campaigns effectively

.

The main responsibilities of the position include:

• Develop, implement and maintain automated multi-channel campaigns in collaboration with the relevant teams
• Monitor and analyse campaign performance metrics
• Provide insights and recommendations to improve campaign performance
• Assist in managing and cleaning data
• Stay up-to-date with the latest marketing automation trends, best practices and industry developments
• Build and test flows and content per channel
• Conduct thorough tests to assure the quality of new and existing campaigns
• Coordinate with Content and Translation teams
• Document and maintain platform processes and procedures

Main requirements:

• BSc/MSc in marketing or related field
• Minimum 3 years of experience as an Email Marketing Specialist, or proven experience in a similar role
• Experience with Solitics is highly preferable, or any other marketing automation platform
• Meticulous attention to detail and understanding of A/B testing
• Excellent communication and collaboration skills
• Very good written and verbal skills in English

Benefit

• Attractive remuneration package
• Intellectually stimulating work environment
• Continuous personal development and international training opportunities