Ecommerce Manager - DTC - Performance footwear brand

E-commerce Manager (DTC)

Golden Hall, Athens · Full-time · Reports to the COO

The company

ENA Athletics – www.enaathletics.com - is a performance athletic wear brand rooted in Greek origins. The brand celebrates Greece’s remarkable contributions to athletics, creating products with minimal environmental impact, enhancing athletic performance, and promoting the life lessons that sports foster. As a brand in its foundational stage, ENA Athletics offers team members the unique opportunity to grow within a creative and dynamic environment.

We are passionate about innovation, sustainability, and building a brand that stands out in the global athletic wear industry. At ENA, we value creativity, agility, and a deep connection to the running community. As a member of our team, you’ll join a collaborative and dynamic environment where your contributions directly shape our journey.

The role

You own enaathletics.com as a P&L. Revenue, margin, conversion, stock turn and customer retention online are your numbers. This is a trading role with marketing accountability, not a content or social role. It is hands-on: the site runs on WordPress and WooCommerce, and most of what will move the numbers in your first months is settings, copy, merchandising and automations you make yourself, with development briefed to an agency.

What you do

• Trade the site weekly against target: add-to-cart rate, checkout completion, AOV, sell-through by franchise, markdown timing. Report the online line of the business dashboard and bring the analysis with it.


• Own conversion end to end: product-page hierarchy (ratings, specs, press proof and delivery reassurance where the buyer decides), payment methods (cards, wallets, PayPal, buy-now-pay-later), guest checkout, cart, trust signals, size and stock display, and one set of policies stated identically on every page.


• Own site merchandising and launches: PDPs, range and category architecture, cross-sell and comparison tools, promo calendar aligned to retail and wholesale.


• Build the reviews engine: post-purchase review requests, verified-buyer reviews with photos, ratings surfaced on listing and product pages and in structured data.


• Build retention on Omnisend: first-order capture, welcome, abandoned-cart and browse flows, post-purchase, replacement reminders by distance and time, segmentation by shoe bought, referral; a members proposition that means something.


• Own the measurement stack: GA4 e-commerce events, Meta pixel and Conversions API, Search Console, Merchant Center. All paid spend runs on verified tracking.


• Brief, budget and manage our DTC agency across site development and paid media. You set the targets and the spend; you are accountable for return. Start paid in Greece once tracking is verified (Google Shopping, Meta retargeting), then scale on blended ROAS. Marketplace presence (e.g. Skroutz) with the Sales Director.


• Own SEO on a bilingual EN/GR WooCommerce site: title tags, category landing pages, product and colourway URL structure, structured data, hreflang, Greek-language parity, press page and backlinks, and a search-led Stories calendar with the Brand Director. Extend it to AI-driven search and shopping assistants: ena and the PROTO franchise discoverable and correctly described there, with structured product data as the base.


• Own site performance with the agency and the host: image formats and weight, caching, CDN, Core Web Vitals, uptime and weekly PageSpeed monitoring.


• Set customer-service and returns standards: a returns window the customer can find and trust, refund times they can hold us to, self-serve size exchange; work with Logistics on fulfilment, not in it.


• Implement global shipping: DDP and DDU by destination, optimised for landed cost, conversion and returns; carriers, duties and tax handling set up and owned by you; local-currency pricing and duties-paid messaging where it moves conversion.


• Feed product and sizing insight from online data back to product and sales.

Your first 90 days

You inherit a completed audit of the site and a sequenced action plan. The product, the story, the press and the five-star reviews exist; the site does not yet put them in front of the buyer at the point of decision. In order:

• Checkout: payment methods and wallets live, guest checkout on, cart and trust signals fixed, one returns policy everywhere.


• Product pages: ratings, spec strip, press proof and delivery reassurance moved to where the buyer decides; the reviews engine running behind them.


• Email: first-order capture and the Omnisend automations switched on.


• Tracking verified end to end, then paid starts with the agency.


• SEO fundamentals and Greek-site parity fixed; Stories restarted on a search-led calendar.

Who you work with

COO (your line), CEO (brand and commercial direction), Logistics (fulfilment, stock and returns), Brand Director (all external content is gated by him) and the Brand & Marketing team (Stories, social, athletes), Sales Director (calendar and pricing alignment, marketplaces), DTC agency: site development and paid media.

What you bring

• 3–5 years running a DTC P&L for a consumer brand on WooCommerce or Shopify; you can point to a number you moved.


• Hands-on in WordPress and WooCommerce admin: payments (Stripe, PayPal, wallets), shipping zones, accounts, plugins, page edits, and WPML or another multilingual set-up. You do not need a developer to change a setting, a policy or a product page.


• Fluent in GA4 including e-commerce event verification, Search Console, Google Merchant Center, Meta Ads Manager, and an ESP (Omnisend).


• CRO backed by evidence: you have reordered a product page or changed a checkout and can show the lift.


• SEO you execute yourself: title tags, category architecture, structured data, hreflang on a bilingual site.


• Commercial: you read a sell-through report and act on it without being asked.


• Cross-border experience: you have set up international shipping and know the DDP/DDU trade-offs by market.


• Working knowledge of AI search / LLM discoverability and structured product data; you can build the plan, not just commission it.


• Greek market knowledge; Greek and English fluent to publication standard in both. You own the Greek site's copy.


• Running or performance-sport affinity is a strong plus.

What success looks like at 12 months

Online hits budget; add-to-cart and checkout completion rates are up and reported weekly; agency spend returns to plan on verified tracking; every line carries verified reviews; repeat rate is up; the Greek site reads as if it were written in Greek; international orders ship DDP/DDU without friction; and the COO has stopped looking at the daily numbers.

What working at ena can offer you

• Ability to own and drive commercial performance of the online channel directly


• Close collaboration and mentorship from senior management


• Free and discounted ena athletics gear


• 25 days holiday


• Running and social events