Head of Exports - alfa pastry people

alfa Pastry, with a 72-year history, was founded by Athanasios Koukoutaris in Kozani and has grown into an international company with a presence in more than 45 countries.

Our greatest strength is our people — a team of more than 600 members who share the same vision and contribute daily to our success.

Our Principles & Values as alfa pastry people

At alfa Pastry, the way we work and interact is guided by our core Principles and Values, shaping a culture where integrity, collaboration, and innovation thrive.

Our Principles

• Respect & Ethics toward everyone
• Transparency & Honesty
• Integrity
  
  

Our Values

• We listen, understand, and collaborate
• We think ahead and act dynamically
• We put people first
• We have a passion for innovation and growth
  
  

We are currently looking for a Head of Exports

As a Head of Exports, you will lead the international export business of alfa Pastry, with responsibility for the overall export P&L across 45+ countries. You will drive growth through distributor-based sales, manage strategic tender opportunities with major discounters, and ensure sustainable pricing and margins across markets.

Reporting directly to the COO, you will lead the Export team and work closely with R&D, Marketing, Production, and other cross-functional teams to develop new markets, strengthen existing partnerships, and maximize international business opportunities.

Your day to day will include

• Managing the overall export P&L, including volume, value, and margin performance against budget.
• Leading the full tender cycle, from pricing strategy and specifications alignment with R&D to negotiation and final submission.
• Managing and developing relationships with distributors across existing and new markets.
• Identifying and developing new markets and international business opportunities.
• Ensuring pricing consistency across markets where distributor overlap exists.
• Leading and supporting the Export team, including the Export Marketing Specialist and Area Managers / Export Sales team.
• Monitoring market performance, competition, and commercial opportunities to support strategic decision-making.
• Providing regular reporting and business updates to the COO.
  
  

What You Need To Succeed

• 7–10+ years of experience in export/international sales, ideally within frozen food, bakery, or a related FMCG category.
• Proven experience managing tenders/RFQs with major discounters and working with private-label business.
• Strong experience managing distributors across multiple international markets.
• Understanding of both private-label and branded FMCG business models.
• Good understanding of product compliance requirements, including QUID, nutritional declarations, and recipe/cost trade-offs.
• Strong commercial and financial acumen, with the ability to analyze margins and cost-to-serve.
• Excellent English skills; German will be considered a strong plus, particularly due to the importance of the DACH markets.
• Strategic, commercially driven, and collaborative profile with strong negotiation and stakeholder management skills.
  
  

What We Offer

• Competitive compensation package
• Private health insurance plan
• Access to educational material through our corporate platform and on-the-job training
• A dynamic and collaborative working environment with strong development opportunities
  
  

Join a team where passion meets tradition and innovation.

Send us your CV and become part of the alfa story — because it’s our people who make the difference.