METAXA Global Senior Brand Manager

Your job location: Athens

Type of role : Hybrid

Start date: 1st of December 2026

METAXA Global Senior Brand Manager

About the Role

The Global Senior Brand Manager (SBM) is leading the portfolio and innovation strategy in collaboration with the Global Brand Director.

Expert in project management, the SBM is the key point of contact for all teams involved in product development from ideation to launch.

The SBM has deep understanding of key markets environment, is insight & data-driven and a key contributor to the brand’s growth strategy and profitability (COGS optimization)

What You Will Do

BRAND STRATEGY AND PLANNING

• Leads the global brand strategy across the entire portfolio, enhancing portfolio planning
• Develops long term innovation strategy according to latest market trends and opportunities
• Manages packaging development budget
• Contributes to presentation delivery according to company key milestones (brand review, e-conference,..)

NEW PRODUCT DEVELOPMENT & PERMANENT RANGE UPDATE

• Spearheads the development and management of the innovation roadmap, with a strong focus on the execution of product launches and relaunches for the full portfolio (i.e RTD, Aphrodite 12 Stars, Aphrodite 7 Stars, new flavor development), as well as limited editions and VAP’s
• Leads all topics related to packaging designs, refresh and costs optimization and sustainability
• Coordinates GP1 / GP2 process with active contribution to BDC, Funnel and switch meetings
• Leads development of activations, POS materials for on/off trade, merchandising strategies, serving rituals and guidelines

DATA-DRIVEN AND ANALYTICS

• Conducts and leverages market research and analytics to support decision-making processes in innovation and packaging development
• Translates consumer insights into actionable strategies, influencing marketing plans, product positioning, and overall brand development
• Monitors competitive landscape to maintain brand leadership

What you bring

• Proven experience in global brand management (5-7 years)
• Project management expert, demonstrating rigor, tenacity and authority in a non hierarchical context
• Curiosity: understanding innovation trends and competitive landscape
• Design savvy while understanding technical & cost constraints
• Commercial & Financial acumen
• Team player, self-motivated, autonomous
• Accurate and detail-oriented
• Fluent in English (French and/or Greek languages would be a plus)

Closing date : Please send your application before the 30th of September 2026