Digital Growth & Sales Operations Specialist

Digital Growth & Sales Operations

The Digital Growth & Sales Operations Specialist acts as the connecting point between Marketing and Sales, ensuring that digital marketing activities, website performance, and lead generation efforts are effectively translated into qualified commercial opportunities.

The role is responsible for monitoring and analyzing IID’s digital footprint, evaluating the performance of digital channels, improving lead generation and nurturing processes, and supporting Sales with actionable insights that contribute to pipeline development and revenue growth.

The position combines digital analytics, performance marketing, CRM discipline, and commercial coordination, with the objective of creating a measurable and efficient customer acquisition funnel.

Key Responsibilities

Digital Performance & Website Analytics

• Monitor and analyze website performance, traffic sources, and user behavior.


• Track key metrics including traffic, engagement, conversions, and lead generation.


• Identify opportunities to improve website performance and customer journeys.


• Monitor SEO performance and organic visibility.


• Support website optimization initiatives in collaboration with Marketing and external partners.


• Develop regular digital performance reports and dashboards.

Lead Generation & Funnel Management

• Monitor leads generated through digital channels.


• Ensure leads are properly captured, categorized, and transferred into the CRM.


• Support lead qualification and nurturing processes.


• Track the progression of leads through the commercial funnel.


• Identify funnel drop-off points and recommend corrective actions.


• Improve conversion from marketing-generated lead to qualified sales opportunity.

Sales & Marketing Alignment

• Act as the operational link between Marketing and Sales.


• Ensure visibility of campaign performance and lead quality across both functions.


• Support Account Managers with relevant digital insights and customer intelligence.


• Coordinate feedback loops between Marketing and Sales regarding lead quality, customer needs, and market response.


• Support joint Sales & Marketing planning and campaign follow-up.

CRM & Sales Operations

• Support CRM data quality and commercial reporting.


• Monitor pipeline data related to digitally generated opportunities.


• Track conversion rates across funnel stages.


• Develop reports on lead sources, opportunity creation, and revenue contribution.


• Support Sales Director with pipeline analytics and performance insights.


• Contribute to the development of standardized sales processes and reporting practices.

Digital Campaign Performance

• Monitor the effectiveness of digital marketing campaigns.


• Evaluate campaign contribution to lead generation and commercial opportunities.


• Support Marketing in campaign optimization using performance data.


• Track campaign ROI and channel effectiveness where applicable.


• Identify high-performing customer segments, channels, and content.

Market & Customer Insights

• Analyze customer and prospect behavior across digital touchpoints.


• Identify emerging trends and market opportunities.


• Support the development of data-driven customer segmentation.


• Provide insights that support commercial planning and customer targeting.


• Contribute to the improvement of the overall digital customer experience.

Required Qualifications

• Bachelor's degree in Marketing, Business, Economics, Digital Marketing, or related field.


• 3–5 years of experience in Digital Marketing, Performance Marketing, Digital Analytics, Sales Operations, or similar roles.


• Strong experience with website analytics and digital performance measurement.


• Good understanding of CRM systems and sales funnels.


• Strong analytical and reporting skills.


• Ability to translate data into commercial recommendations.


• Excellent communication and cross-functional collaboration skills.


• Very good command of Greek and English.

Preferred Technical Skills

• Google Analytics / GA4


• Google Search Console


• Google Ads & LinkedIn Campaign Manager


• CRM platforms


• Excel / Power BI


• SEO tools & Marketing automation tools

Core Competencies

Analytical Thinking | Commercial Awareness | Data Interpretation | Cross-functional Collaboration | Customer Orientation | Problem Solving | Attention to Detail | Results Orientation | Communication | Initiative | Digital Mindset

Key Performance Indicators (KPIs)

Website Conversion Rate | Qualified Leads Generated | MQL to SQL Conversion | Lead-to-Opportunity Conversion Rate | Cost per Qualified Lead | Organic Traffic Growth | Digital Campaign Conversion Rate | CRM Lead Data Quality | Pipeline Generated from Digital Sources | Revenue Contribution from Digital Leads

What We Offer

• Competitive compensation package.


• Hybrid work scheme and modern work environment.


• Continuous professional development in a growing tech organization.