Digital Marketing Specialist

Our people are our strength. We partner with those who share our core values: Innovation, Excellence, Reliability, Transparency, Integrity and Responsibility.

We, in Attica Group, are the leading company in passenger shipping in Greece and worldwide and our fleet connects numerous of destinations 365 days a year. In addition, we have a strong presence in the tourism sector through Attica Blue Hospitality.

If you want to evolve with us, shaping the travel experience of the future, we'd love to meet you.

#OneGroupOneCrew #AtticaGroupCareers #AtticaGroupTalent #JoinAtticaGroup #ExcellenceInAction

About The Role

Attica Group is seeking a Digital Marketing Specialist to join its Digital Marketing team. The successful candidate will participate in the planning, execution and optimization of the digital strategy across the Group's leading brands, including Blue Star Ferries, Hellenic Seaways, Anek Lines, Superfast Ferries, as well as new brands within the hospitality sector.

The role's primary objective is to strengthen brand awareness, support the development and implementation of impactful digital marketing campaigns, and drive online sales growth through data-driven performance marketing initiatives.

Key Responsibilities

• Plan, execute, monitor, and report on 360° digital marketing campaigns across all Group brands, in close collaboration with creative and media agencies.
• Support the development and implementation of the Group's digital media strategy.
• Coordinate internal stakeholders and external partners to ensure the timely creation, production, and delivery of digital assets, including banners, ad copies, and social media creatives for platforms such as Meta and TikTok.
• Monitor campaign performance and proactively recommend optimizations to ensure alignment with commercial objectives.
• Track campaign KPIs and contribute to ongoing performance improvement initiatives.
• Analyze campaign results and prepare performance reports with actionable insights and recommendations.
• Manage and optimize website content through CMS platforms, ensuring a consistent brand presence and enhanced user experience across digital touchpoints.
• Stay up to date with industry trends, platform updates, and emerging digital marketing best practices.
  
  

What We’re Looking For

Qualifications & Experience

• Minimum 3 years of proven experience in a similar Digital Marketing role, preferably within a digital agency or the tourism, travel, transportation, or hospitality sectors.
• Solid understanding of digital marketing principles, performance marketing, campaign optimization, and digital analytics.
• Good knowledge of major social media platforms, including Facebook, Instagram, TikTok, and their organic and paid content ecosystems.
• Hands-on experience with CMS platforms for website content management and optimization.
• Familiarity with Google Analytics and/or other analytics and reporting tools.
• Experience monitoring performance metrics and translating data into meaningful business insights.
• Basic understanding of UI/UX principles and customer journey optimization.
• Excellent command of Microsoft Office applications, particularly Excel and PowerPoint.
• Strong verbal and written communication skills in both Greek and English.
  
  

Skills & Competencies

• Strong analytical mindset with exceptional attention to detail.
• Excellent organizational and project management skills, with the ability to manage multiple priorities simultaneously.
• Effective stakeholder management and cross-functional collaboration capabilities.
• Strong communication and presentation skills.
• Results-oriented approach with a proactive and problem-solving mindset.
• Team player with a strong sense of accountability and ownership.
• Passion for continuous learning and professional development.
  
  

What We Offer

• A workplace where you truly matter – feel valued, supported, and empowered to grow every day.
• Competitive salary – rewarding your contributions and performance.
• Comprehensive benefits – including premium insurance for you, and your family, plus access to our occupational physician and mental health support.
• Hybrid way of working – combining office-based collaboration with the option to work remotely.
• On-site restaurant – daily, high-quality and nutritious meals provided at no cost as part of the employee offering.
• Modern technology and tools – access to up-to-date systems and platforms that support your work and professional development.
• Make a difference – engage in company-supported volunteering and community initiatives.
  
  

Disclaimer: Attica Group collects and processes personal data in full compliance with the EU General Data Protection Regulation (GDPR). The information you provide in your job application will be used exclusively for recruitment purposes and will not be shared with any third parties. For detailed information on how your personal data is processed during the recruitment procedure, please review the Privacy Notice prior to submitting your application.