Marketing and Communications Manager

This role is responsible for strengthening the destination's brand, driving visitor engagement, and promoting its unique hospitality, wellness, dining, and cultural experiences across domestic and international markets.

The ideal candidate is a creative storyteller, an experienced marketer, and a collaborative leader with a passion for luxury hospitality, tourism, and destination marketing.

Key Responsibilities

• Develop and execute the annual marketing and communications strategy aligned with business objectives.


• Manage integrated marketing campaigns across digital, social media, PR, email marketing, print, and paid media.


• Oversee brand positioning and ensure consistency across all communication channels.


• Lead content strategy, including copywriting, photography, videography, and storytelling that reflects the Lake Vouliagmeni brand.


• Manage media relations, press releases, influencer collaborations, and PR events.


• Plan and execute promotional campaigns, seasonal activations, and special events.


• Collaborate with internal departments including Operations, Food & Beverage, Wellness, Events, and Commercial teams to support business goals.


• Manage the company's social media presence and work closely with digital agencies to optimize performance.


• Monitor campaign performance using analytics and prepare regular reports with actionable insights and recommendations.


• Oversee the marketing budget and ensure effective allocation of resources.


• Manage relationships with creative agencies, media partners, photographers, and external vendors.


• Stay informed of hospitality, tourism, wellness, and luxury lifestyle trends to identify new marketing opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is considered an asset.


• Minimum of 5 years of experience in Marketing & Communications, preferably within hospitality, luxury tourism, lifestyle, or destination marketing.


• Proven experience managing integrated marketing campaigns and brand communications.


• Strong understanding of digital marketing, SEO/SEM, social media, CRM, and email marketing platforms.


• Experience working with PR agencies, media partners, and content creators.


• Excellent copywriting, presentation, and communication skills in both English and Greek.


• Proficiency in Microsoft Office and marketing analytics tools such as Google Analytics and Meta Business Suite.


• Strong project management, organizational, and multitasking abilities.


• Creative mindset with strong commercial awareness and attention to detail.

Key Competencies

• Strategic Thinking


• Brand Management


• Digital Marketing


• Public Relations & Media Communications


• Content Creation & Storytelling


• Leadership & Team Collaboration


• Project & Budget Management


• Analytical & Data-Driven Decision Making


• Customer-Centric Mindset


• Creativity & Innovation

What We Offer

• The opportunity to join one of Greece's most iconic hospitality and wellness destinations.


• A competitive salary and comprehensive benefits package.


• Career development and continuous learning opportunities.


• A collaborative, innovative, and inspiring work environment.


• Employee wellness initiatives and additional company benefits.

If you are passionate about building exceptional brands and creating memorable guest experiences through impactful marketing and communications, we invite you to become part of the Lake Vouliagmeni team.