Channel Field Marketing Manager

Are you brave enough to challenge yourself?

We offer an international environment with more than 140,000 customers around the world who already rely on our expertise in digitization. In Germany, more than 2,000 colleagues are involved in exciting and varied customer projects in the aerospace, automotive and transportation, consumer products and retail, electronics and semiconductors, energy and utilities, industrial machinery and heavy machinery, maritime, and medical devices, and pharmaceuticals industries. With us, you will find a team-oriented work environment, comprehensive training options and attractive benefits. Through individual target agreements and diverse career models with specialization options, we offer you the opportunity to grow professionally and personally.

Join our EMEA team as “Channel Field Marketing Manager"

You will join a globally distributed team leading the future of people-first marketing. This role focuses on driving demand through our channel ecosystem by executing targeted marketing programs with both regional and global impact. A key aspect will be ensuring our partners are fully informed and empowered to leverage and amplify the marketing initiatives, such as events and live webinars, actively executed by our zone field execution team.

As a Channel Field Marketing Manager, you will work closely with channel sales leadership and partners to identify growth opportunities, activate campaigns, and increase partner-driven pipeline. You will take a proactive, data-informed approach to engaging partners and reactivating dormant accounts, ensuring our Xcelerator portfolio is effectively positioned and adopted in the market.

You will be encouraged to innovate while delivering measurable business outcomes.

Roles & Responsibilities

• Align with channel sales leadership to define regional priorities, target accounts, and the required marketing impact on partner-driven pipeline and revenue
• Drive and execute regional channel marketing plans that support strategic growth goals, including partner activation, demand generation, and account expansion
• Identify and activate high-potential opportunities, including targeting disengaged or dormant accounts and launching re-engagement campaigns
• Execute localized campaigns targeting SMBs, ensuring effective use of global content and adapting for regional needs and partner demand fulfillment
• Partner with Channel sales, Global Industry planners, and Zone teams to align investment priorities and select programs with the highest ROI
• Ensuring marketing programs translate into viable opportunities for partners
• Act as a central point of contact for the partner enablement team, proactively coordinating and communicating zone field execution activities (e.g., events, live webinars) to enable partners to effectively participate, reuse content, and amplify reach.
• Own performance tracking across the demand waterfall, including partner-led pipeline, progression, and conversion
• Provide regional channel insights and act as the voice of the region to content and central teams
• Collaborate with Data and Content teams to optimize targeting, spend, and campaign effectiveness, and ensure seamless communication of zone field execution programs to partners for maximum amplification.
• Communicate clearly across stakeholders to ensure alignment and visibility into plans and results
  
  

Skills & Abilities Required

• Strong understanding of channel marketing and partner-driven demand generation
• Ability to translate sales priorities into executable marketing programs
• Experience working across regional teams, partners, and cross-functional stakeholders, including a proven ability to bridge communication between internal field execution and the partner ecosystem.
• Analytical mindset with the ability to use data to drive decisions
• Strong communication and stakeholder influence skills, with a particular aptitude for coordinating complex marketing initiatives across internal teams and external partners.
• Ability to operate proactively and independently
  
  

Measures of Success

• New partner-generated opportunities
• Workable opportunities delivered to partners
• Channel pipeline contribution and progression
• Conversion of re-engaged dormant accounts
• Partner participation and amplification rates in zone field execution programs
• Increased partner-driven pipelines are attributed to joint amplification of zone field execution initiatives.
  
  

We offer a role with responsibility, independence, and the possibility to contribute proactively. We foster a teamwork culture with room for individual development.

The applicable salary ranges for this location is:

EUR Min 28,400 - EUR Max 56,800 (Greece)

The actual compensation offered is based on the successful candidate’s job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees (https://jobs.sw.siemens.com/benefits/).

Siemens Digital Industries (DI) is an innovation leader in automation and digitalization. Closely, collaborating with partners and customers, we care about the digital transformation in the process and discrete industries. With our Digital Enterprise portfolio, we provide and encourage companies of all sizes with an end-to-end set of products, solutions, and services to integrate and digitalize the entire value chain. Significant optimization for the specific needs of each industry, our outstanding portfolio supports customers to achieve greater efficiency and flexibility. We are constantly adding innovations to its portfolio to integrate groundbreaking future technologies. We have our global headquarters in Nuremberg, Germany, and have around 75,000 employees internationally.

We'd love to hear from you, so apply now on siemens.com!

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