Marketing Specialist

About Allwyn Hellas

OPAP is now Allwyn, entering a new era of transformation powered by digitalization, innovation and unique experiences for retail and online customers.

Allwyn is a multi-national gaming entertainment company, lottery-led, with leading market positions and trusted brands across Europe and North America. Our purpose is to make play better for all by focusing on innovation, technology, player safety and returning more to good causes across a growing casual gaming entertainment portfolio.

This new era brings more for our people. Whatever your role, you’ll feel part of something bigger and empowered to make an impact, with opportunities to accelerate your ambitions, develop your talent and thrive alongside colleagues around the world.

Allwyn has been recognized as a Top Employer in Greece for four consecutive years (2023–2026), reflecting our commitment to creating a workplace that truly stands out and focuses on our people.

A Winning Career Awaits.

So what’s the challenge...

Ready to help create impactful marketing experiences? As a Marketing Specialist, you’ll support the design and execution of marketing plans, ensuring daily activities resonate with audiences and deliver exceptional customer experiences.

What your day to day will include:

• Reviewing market research reports and data insights to propose marketing initiatives.
• Participating in the design and implementation of the Impulse Marketing Unit strategy and plan.
• Designing and supporting the execution of go-to-market plans in collaboration with other teams.
• Proposing clear, insightful & analytical briefs to advertising agencies or internal teams and reviewing deliverables in compliance with business and Marketing guidelines.
• Aligning with other supportive Centers of Excellence (e.g. Communication, Business Development, Retail Engagement, etc.) securing the deliverables to be on time.
• Designing and implementing in-store activations (e.g., promotions, events, etc.).
• Monitoring campaign performance, budget, and marketing KPIs.
• Supporting the execution of integrated omnichannel campaigns.
• Performing market visits to evaluate commercial actions and proposing new retail formats.

What you need to succeed:

• BSc in Communication, Marketing, Business Administration or any other relevant field; MSc in relevant topic is desirable
• 3+ years of hands-on experience in retail / trade marketing within a consumer-oriented organization
• Very good knowledge of marketing operations and standards
• Experience in managing in-store initiatives & retail activation projects
• Excellent communication and interpersonal skills
• Problem solving skills with attention to detail

What’s in it for you?

An award-winning working environment

Competitive salary package and bonus scheme

Health insurance coverage, Pension Plan and Annual Health Checkup

Hybrid working model

State of the art facilities including gym & restaurant

Continuous learning powered by Allwyn Academy

Internal career opportunities

Family Support incl. daycare voucher and assisted reproduction voucher

Volunteering program, including 2 extra days off to give back

Well-Being Program incl. sports teams, nutritionist & psychologist services, Employee Assistance line and more

Allwyn Day - one extra day off

Monthly food allowance

Shuttle service for easy commute to our offices

Exclusive employee discounts across a range of partners ️

Allwyn is an equal opportunity employer, welcoming talented individuals from all backgrounds.

Does this opportunity sound exciting to you? If yes, we would love to hear from you!