Marketing Specialist

Marketing Specialist

Ladurée Greece | Macaree S.A.

Macaree S.A., the franchisee of the Ladurée brand in Greece, is looking for a hands-on and highly organised Marketing Specialist to support the continued development of one of the world’s most recognized premium brands.

This role is ideal for someone who combines creativity with strong execution skills and can confidently manage multiple marketing activities across digital and physical customer touchpoints.

Reporting to the External Marketing Lead, you will work closely with the Managing Director, store and operations teams, as well as external creative and digital partners.

What you will do

• Develop and manage the marketing and content calendar, aligned with commercial priorities, seasonal occasions, campaigns and product launches.


• Create and edit engaging content for social media, email campaigns, landing pages, promotional materials and other customer-facing communications.


• Adapt international Ladurée content for the Greek market while maintaining consistency with the brand’s premium identity and guidelines.


• Manage Ladurée Greece’s social media channels, including planning, scheduling, publishing and community management.


• Coordinate the production of photography, video, graphic design and other creative assets with external partners.


• Plan and execute newsletters, promotional emails, seasonal communications and customer engagement campaigns.


• Use customer segmentation and personalization to improve the relevance and effectiveness of email communications.


• Identify and coordinate partnerships, brand collaborations, influencer activations and relevant events.


• Manage the launch of new products, collections, menus and seasonal offerings.


• Prepare campaign plans, creative briefs, timelines and implementation instructions for internal teams and external partners.


• Coordinate in-store marketing initiatives and the production of point-of-sale materials, displays, signage, menu inserts and other promotional collateral.


• Conduct regular store visits to review campaign implementation, brand consistency and the overall customer experience.


• Ensure that all marketing activity reflects Ladurée’s positioning, visual identity and high brand standards.

What we are looking for

• 3–5 years of professional experience in Marketing, Brand, Content, Social Media, CRM or Communications.


• Strong content creation, copywriting and editing skills.


• Hands-on experience planning and executing email marketing campaigns.


• Experience coordinating product launches, promotional campaigns, partnerships, influencer collaborations or events.


• Strong project-management and organizational skills, with the ability to manage multiple priorities and deadlines.


• Good understanding of how social media, content, CRM, email marketing and paid digital channels work together.


• Hands-on experience with AI content tools, such as ChatGPT, Claude, Grammarly, Notion AI and Canva Magic Write, for ideation, drafting and optimization, combined with strong judgement regarding brand voice, fact-checking and ethical use.


• Working knowledge of Canva or similar tools for everyday content adaptation.


• Excellent written and verbal communication skills in both Greek and English.


• Ability to work independently, take ownership and operate effectively within a lean Marketing structure.


• Confidence collaborating with senior management, store teams, suppliers and external partners.


• Genuine interest in premium retail, food, hospitality, luxury brands and customer experience.

Strongly preferred