Marketing Manager

The Marketing Manager is responsible for shaping and executing the company’s marketing strategy, with a clear focus on driving pipeline growth, strengthening brand positioning, and supporting revenue generation. The role requires a strong combination of strategic thinking and execution capability, ensuring that marketing initiatives are directly aligned with commercial objectives and deliver measurable business impact.

IID S.A. specializes in providing Integrated Solutions for Digital Archiving, Digitization, and Physical Document Management Services. The company primarily serves organizations looking to convert conventional archives into digital formats and benefit from comprehensive digital archiving systems. With expertise in streamlining document management, IID S.A. empowers companies to enhance productivity and operational efficiency. The company has established itself as a trusted partner in modernizing archival processes for businesses and institutions.

Key Responsibilities

Strategic Marketing Leadership

• Define and execute the overall marketing strategy aligned with business growth objectives


• Position the company’s solutions effectively in the B2B technology and digital transformation landscape


• Lead go-to-market strategies for products and services

Demand Generation & Pipeline Growth

• Design and execute demand generation strategies targeting enterprise and public sector clients


• Build and optimize lead generation funnels (awareness → MQL → SQL → opportunity)


• Ensure alignment with Sales on pipeline targets and conversion performance

Brand Positioning & Thought Leadership

• Strengthen brand positioning in the market


• Develop high-impact content strategies (case studies, whitepapers, industry insights)


• Establish the company as a trusted partner in digital transformation projects

Digital Marketing & Performance Optimization

• Oversee all digital channels (SEO, SEM, paid campaigns, social, email)


• Monitor performance metrics and continuously optimize campaigns


• Leverage data and analytics to drive decision-making and ROI

Market Intelligence & Competitive Positioning

• Analyze market trends, competitors, and customer behavior


• Identify growth opportunities and refine positioning strategies


• Support product differentiation and value proposition development

Cross-functional Alignment

• Collaborate closely with Sales, Pre-Sales, and Delivery teams


• Support commercial proposals with strong messaging and positioning


• Ensure marketing contributes effectively to sales enablement

Team & Project Management

• Coordinate internal and external marketing resources (agencies, vendors)


• Manage marketing budget and ensure efficient allocation of resources


• Drive execution discipline and accountability across initiatives

Success Metrics (KPIs)

• Contribution to sales pipeline (MQLs, SQLs, opportunities)


• Conversion rates across the funnel


• Campaign ROI and cost per lead


• Brand visibility and market positioning


• Revenue contribution influenced by marketing activities

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field (Master’s is a plus)


• 5+ years of experience in marketing roles, ideally in B2B tech / software / digital solutions


• Proven experience in demand generation and pipeline development


• Strong understanding of digital marketing tools and analytics


• Experience working closely with Sales teams in a B2B environment

Nice-to-Have

• Experience in public sector projects or enterprise clients


• Familiarity with CRM and marketing automation platforms (e.g. HubSpot, Salesforce)


• Experience in content marketing and thought leadership initiatives


• Exposure to digital transformation / IT services environments

Skills & Mindset

• Strong commercial and results-driven mindset


• Strategic thinking with hands-on execution capability


• Data-driven decision-making


• Excellent communication and stakeholder management skills


• Ability to operate in a fast-paced, evolving environment

What We Offer

• Competitive compensation and development opportunities


• Opportunity to shape and scale the marketing function in a growing tech company


• Direct impact on revenue growth and strategic positioning


• Collaborative environment with cross-functional exposure