Digital Marketing Specialist – alfa pastry people

alfa Pastry, with a 72-year history, was founded by Athanasios Koukoutaris in Kozani and has grown into an international company with a presence in more than 40 countries.

Our greatest strength is our people — a team of more than 650 members who share the same vision and contribute daily to our success.

Our Principles & Values as alfa pastry people

At alfa Pastry, the way we work and interact is guided by our core Principles and Values, shaping a culture where integrity, collaboration, and innovation thrive.

Our Principles

• Respect & Ethics toward everyone
• Transparency & Honesty
• Integrity
  
  

Our Values

• We listen, understand, and collaborate
• We think ahead and act dynamically
• We put people first
• We have a passion for innovation and growth
  
  

We are currently looking for a Digital Marketing Specialist

As a Digital Marketing Specialist, you will play a key role in strengthening the digital presence and performance of our brands across multiple channels. You will be responsible for creating engaging content, managing social media platforms, executing digital campaigns, and driving audience engagement. Working closely with cross-functional teams and external partners, you will contribute to increasing brand awareness, attracting new consumers, and achieving business objectives through data-driven and creative digital marketing initiatives.

Your day to day will include

• Developing and executing social media content calendars aligned with brand and business objectives.
• Creating engaging content for Meta and TikTok, including content production, video editing, and basic graphic design.
• Managing and growing the brands’ social media presence, ensuring consistent communication and community engagement.
• Planning, executing, and optimizing paid campaigns across Meta, TikTok, and Google platforms.
• Coordinating influencer partnerships and supporting the execution of influencer marketing campaigns.
• Updating website content and supporting SEO optimization initiatives through WordPress.
• Monitoring campaign, website, and social media performance and providing actionable insights and recommendations.
• Analyzing consumer behavior, digital trends, and competitor activity to identify growth opportunities.
  
  

What You Need To Succeed

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 2–4 years of experience in Digital Marketing and Social Media Management.
• Experience in paid media campaign management across Meta, TikTok, and Google Ads platforms.
• Hands-on experience with content creation tools such as Canva, CapCut, and/or InShot.
• Good knowledge of WordPress CMS, SEO fundamentals, and digital analytics.
• Excellent communication skills in English, both written and verbal.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Creative, proactive, and detail-oriented mindset with a passion for digital trends and innovation.
• Analytical thinking and the ability to translate data and insights into actionable recommendations.
• Previous experience in FMCG or consumer brands will be considered an asset.
  
  

What We Offer

• Competitive compensation package.
• Private health insurance plan.
• Access to educational material through our corporate platform and on-the-job training.
• A dynamic and collaborative working environment with strong development opportunities.
  
  

Join a team where passion meets tradition and innovation. Send us your CV and become part of the alfa story — because it’s our people who make the difference.