Business Development Specialist

About Allwyn Hellas

OPAP is now Allwyn, entering a new era of transformation powered by digitalization, innovation and unique experiences for retail and online customers.

Allwyn is a multi-national gaming entertainment company, lottery-led, with leading market positions and trusted brands across Europe and North America. Our purpose is to make play better for all by focusing on innovation, technology, player safety and returning more to good causes across a growing casual gaming entertainment portfolio.

This new era brings more for our people. Whatever your role, you’ll feel part of something bigger and empowered to make an impact, with opportunities to accelerate your ambitions, develop your talent and thrive alongside colleagues around the world.

Allwyn has been recognized as a Top Employer in Greece for four consecutive years (2023–2026), reflecting our commitment to creating a workplace that truly stands out and focuses on our people.

A Winning Career Awaits.

So what’s the challenge...

Power the growth engine of the PLAY / Impulse Marketing Unit by leveraging data-driven insights, identifying market opportunities, and executing dynamic commercial initiatives that boost retail performance, enhance customer engagement, and accelerate business success.

What your day to day will include:

• Conducting market, competitor, and industry analysis to identify growth opportunities and potential risks across assigned retail networks
• Monitoring market trends, benchmarks, and performance indicators to support business growth and commercial initiatives
• Consolidating and recommending target splits across products and sales channels by analyzing customer behavior and channel trends
• Supporting the evaluation and sizing of opportunities for new services, features, and commercial initiatives
• Preparing performance reports, feasibility studies, and financial analyses to support sales initiatives and projects
• Supporting the development of business cases, ROI analyses, financial models, and forecasts
• Tracking the performance of commercial initiatives and retail networks, identifying gaps, risks, and opportunities for improvement
• Maintaining reporting tools and dashboards, ensuring accurate data and timely updates
• Contributing to business and performance reviews through data analysis, insights, and presentation materials
• Translating data and insights into clear recommendations to support commercial decision-making and stakeholder presentations
• Collaborating closely with Customer Experience, Sales, Marketing, and cross-functional teams to understand player behavior, market needs, and competitive opportunities
• Collecting and consolidating input from Marketing Units, Customer Insights, CRM/Loyalty, Sales, and BPR teams to ensure alignment on performance drivers and action plans
• Supporting the implementation and monitoring of commercial policies and procedures while ensuring compliance with legal, regulatory, and responsible gaming requirements
• Handling ad-hoc assignments and business needs aligned with the role’s responsibilities, skills, and capabilities

What you’ll bring:

• BSc in Business Administration, Finance, Statistics, or a related field;
• MBA or MSc in Finance / Statistics considered a plus
• 3+ years hands-on experience in commercial finance, business development, or sales transformation within large retail networks (e.g. Retail, Telecoms, Banking, FMCG)
• Experience in developing business plans, commercial recommendations, and go-to-market / route-to-market strategies
• Experience in P&L management, performance monitoring, and business reporting tools / ERP systems
• Customer-focused and results-driven mindset
• Analytical skills and strategic thinking
• Team work with good communiation and interpersonal skills
• Proficient user of MS Office applications, especially Excel and PowerPoint
• Excellent comand in both Greek and English (written and oral)

What’s in it for you?

An award-winning working environment

Competitive salary package and bonus scheme

Health insurance coverage, Pension Plan and Annual Health Checkup

Hybrid working model

State of the art facilities including gym & restaurant

Continuous learning powered by Allwyn Academy

Internal career opportunities

Family Support incl. daycare voucher and assisted reproduction voucher

Volunteering program, including 2 extra days off to give back

Well-Being Program incl. sports teams, nutritionist & psychologist services, Employee Assistance line and more

Allwyn Day - one extra day off

Monthly food allowance

Shuttle service for easy commute to our offices

Exclusive employee discounts across a range of partners ️

Allwyn is an equal opportunity employer, welcoming talented individuals from all backgrounds.

Does this opportunity sound exciting to you? If yes, we would love to hear from you!