Channel Marketing Activation Executive - OOH

ABOUT YOUR NEW TEAM:

We are a talented and engaged team of 1,500 people. Each and every one of us is the secret ingredient of Coca-Cola Tria Epsilon, member of Coca-Cola HBC Group, the world’s largest bottler and partner of The Coca-Cola Company. Our every day mission is to delight our consumers. We produce in Greece and deliver to our million consumers a unique 24/7 product portfolio. Our success comes from us working together as one to make positive difference for the local communities we serve.

ABOUT YOUR NEW JOB:

Great opportunity for a strategic Marketing professional to design and lead our Out of Home Channel Marketing strategy for a specific sub-channel for our TCCC&CCH brands portfolio, starting from identifying the out of home channels’ big bets to the moment when Channel strategy cascaded down and executed at the delight of our customers and by creating unique experiences for our consumers.

Reporting to the Channel Marketing Manager – Out of Home, this role will work on maximizing the value we generate through existing selling Channels and potential dry ones yet to be activated. Your role uses relevant channel and consumer insights, sets up best in class channel strategy and passionately works on its execution.

In this high-visibility role you will work closely with key business stakeholders across marketing, sales, commercial excellence, finance, supply chain, system partners, customers, suppliers, and the broader eco-system. You will be an active contributor within the Marketing team, leading and executing initiatives that support business performance. Partnering closely with sales, you will help bring our RGM vision to life in store.

WHAT YOU WILL DO:

• Own and define the Channel strategy, long-range vision, and annual Business Plan, grounded in strong market, customer, and consumer insights
• Identify and lead growth opportunities and big bets, translating them into clear channel priorities and activation roadmaps
• Partner closely with Portfolio Integration team to connect brand strategy with channel plans, including NPDs, channel activations, and marketing calendars
• Act as SPOC for a key category, orchestrating the channel agenda, aligning priorities to ensure focus and delivery
• Drive the end-to-end Channel agenda, leading cross-functional alignment with Sales, Portfolio Integration, RGM, and HORECA teams
• Lead investment strategy and DME allocation, ensuring focus on high-impact initiatives and strong ROI delivery
• Leverage data and insights (in partnership with DIAI) to inform decisions, size opportunities, and continuously optimize performance
• Own and embed commercial excellence standards, including Picture of Success (PiCOS), zoning and shopper-centric execution principles in collaboration with RGM and Sales
• Co-create and steer promo strategies and calendars with RGM and Sales to unlock growth and customer value
• Champion innovation, developing differentiated, “Coke-only” activations and leveraging best practices across markets
• Set direction and performance standards, tracking KPIs, challenging results, and driving corrective actions where needed
• Build and inspire capability, coaching teams and elevating OOH channel expertise across the organization

ARE THESE YOUR SECRET INGREDIENTS?

Qualifiers:

• University diploma
• Fluent English
• 5-7 years comparable experience in large, complex, multi-channel organizations.

Criteria for success:

• Engages team members around a common vision with a sense of belonging, inspires strong results delivery
• Strong leadership presence, balancing assertiveness with persuasion and ability to engage
• Ability to read the bigger picture through understanding the story behind the numbers
• Acts as owner and with agility
• Curious to understand more and passionate to bring the current status levels up
• Positive change agent and excellent in situational leadership
• Superior ability to communicate effectively at all levels including Executive team.

WHAT WE OFFER:

• Pension Plan, Health & Life Insurance Plan Annual
• Additional days off, including extra maternity & paternity leave
• Flexible work policy for better work-life balance
• Free car parking
• Meal Vouchers
• Free Cases monthly
• Corporate Discounts
• Kindergarten Allowance
• Wellbeing Initiatives (EAP)
• Performance Bonus
• Fuel Card
• Tool Car

OUR DE&I STATEMENT/COMMITMENT:

Our goal is to create the right environment in which all our employees will feel that they belong to a big family and will have the opportunity to be inspired and develop continuously. At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.