Senior Brand Manager Frozen -alfa pastry people

Alfa Pastry, with a 72-year history, was founded by Athanasios Koukoutaris in Kozani and has grown into an international company with a presence in more than 40 countries.

Our greatest strength is our people — a team of more than 650 members who share the same vision and contribute daily to our success.

Our Principles & Values as alfa pastry people

At alfa Pastry, the way we work and interact is guided by our core Principles and Values, shaping a culture where integrity, collaboration, and innovation thrive.

Our Principles

• Respect & Ethics toward everyone
• Transparency & Honesty
• Integrity
  
  

Our Values

• We listen, understand, and collaborate
• We think ahead and act dynamically
• We put people first
• We have a passion for innovation and growth
  
  

We are currently looking for a Senior Brand Manager – alfa Pastry

As a Senior Brand Manager, you will drive the growth and strategic development of the alfa Pastry brand, leading innovation and integrated marketing initiatives. You will work closely with cross-functional teams to strengthen brand positioning and unlock new business opportunities across channels.

Your day to day will include

• Driving the long-term strategy and growth of the frozen category, including brand positioning, portfolio development, and innovation pipelines.
• Leading end-to-end product innovation and launches in collaboration with cross-functional teams.
• Developing and executing integrated 360° marketing campaigns across traditional and digital channels.
• Managing brand communication consistency and creative development with external agencies.
• Strengthening digital presence and consumer engagement through data-driven initiatives.
• Monitoring consumer insights, market trends, and competition to identify growth opportunities and guide strategic decisions.
  
  

What You Need To Succeed

• 5–10 years of marketing experience, ideally in the food industry, with strong brand management exposure.
• Experience in integrated communications, digital marketing, and cross-functional project leadership.
• Experience in managing and developing teams will be considered an asset.
• Strong strategic, analytical, and commercial mindset with excellent project and stakeholder management skills.
• Master’s degree in Marketing/Business (preferred) and excellent English skills.
• Entrepreneurial, organized, and collaborative profile with leadership potential.
  
  

What We Offer

• Competitive compensation package.
• Private health insurance plan.
• Access to educational material through our corporate platform and on-the-job training.
• A dynamic and collaborative working environment with strong development opportunities.
  
  

Join a team where passion meets tradition and innovation.

Send us your CV and become part of the alfa story — because it’s our people who make the difference.