CRM Manager
Decathlon
Πλήρης απασχόληση
Αθήνα
Main Objective
- Grow and activate our customer database across online and physical stores
- Maximize revenue and business impact from CRM channels (App, Email, Mobile) and Loyalty program
- Own the commercial strategy and roadmap for CRM, Loyalty, and App channels
- Lead initiatives to grow subscriptions and customer data capture (forms, opt-ins, in-store and online)
- Drive revenue through CRM channels using targeted campaigns and personalization
- Leverage Loyalty and CRM data to support commercial growth initiatives
- Support the overall data acquisition strategy, including optimizing cookie consent rates
- Manage and regularly refresh app content in line with seasonal moments and commercial campaigns
- Work closely with local and international teams to execute initiatives
- Ensure the success of CRM and app-related projects through proactive rollouts, testing, and performance tracking
- Act as the main point of contact with international CRM teams, ensuring alignment on tools, best practices, and campaign execution
- CRM-driven revenue and engagement (email, app, mobile)
- Database growth and subscription conversion rates
- App usage and activation metrics
- Data acquisition and consent rate improvement
- 2-3 of experience in CRM, ideally in omnichannel retail
- Strong commercial mindset with hands-on execution experience
- Comfortable working cross-functionally in an international environment
- Data-driven, proactive, and able to turn insights into actions
- Experience with Salesforce Marketing & Data Cloud is a plus
- Energetic, with a passion for sports
- Monthly bonus based on business unit performance
- Yearly bonus based on company performance
- Ticket restaurant
- Private extra health insurance
- Generous discount on our products
- Career development and evolution opportunities within the company
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