CRM Manager

Decathlon
Πλήρης απασχόληση
Αθήνα
Main Objective

  • Grow and activate our customer database across online and physical stores
  • Maximize revenue and business impact from CRM channels (App, Email, Mobile) and Loyalty program

Responsibilities

  • Own the commercial strategy and roadmap for CRM, Loyalty, and App channels
  • Lead initiatives to grow subscriptions and customer data capture (forms, opt-ins, in-store and online)
  • Drive revenue through CRM channels using targeted campaigns and personalization
  • Leverage Loyalty and CRM data to support commercial growth initiatives
  • Support the overall data acquisition strategy, including optimizing cookie consent rates
  • Manage and regularly refresh app content in line with seasonal moments and commercial campaigns
  • Work closely with local and international teams to execute initiatives
  • Ensure the success of CRM and app-related projects through proactive rollouts, testing, and performance tracking
  • Act as the main point of contact with international CRM teams, ensuring alignment on tools, best practices, and campaign execution

Performance Indicators

  • CRM-driven revenue and engagement (email, app, mobile)
  • Database growth and subscription conversion rates
  • App usage and activation metrics
  • Data acquisition and consent rate improvement

Your Profile

  • 2-3 of experience in CRM, ideally in omnichannel retail
  • Strong commercial mindset with hands-on execution experience
  • Comfortable working cross-functionally in an international environment
  • Data-driven, proactive, and able to turn insights into actions
  • Experience with Salesforce Marketing & Data Cloud is a plus
  • Energetic, with a passion for sports

Our Benefits Include

  • Monthly bonus based on business unit performance
  • Yearly bonus based on company performance
  • Ticket restaurant
  • Private extra health insurance
  • Generous discount on our products
  • Career development and evolution opportunities within the company

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