Google Ads – PPC Specialist

What you’ll work on

• Build, manage and optimize campaigns.
  
  


• Structure accounts and campaigns using platform best practices: ad groups, asset groups, audiences, and segmentation that supports the funnel.
  
  


• Develop and refine Responsive Search Ads (RSAs), ad assets and creatives in collaboration with the Creative team.
  
  


• Improve scale and efficiency through audience signals, custom segments, and placement/audience adjustments.
  
  


• Support product-led accounts via Merchant Center, feeds and product performance insights (where applicable).
  
  


• Ensure accurate tracking and measurement with the team: GA4, Google Tag Manager (GTM), conversion tracking, Enhanced Conversions, Consent Mode, and Data-Driven Attribution.
  
  


• Deliver clear reporting, highlighting performance, insights, and next actions.
  
  


• Contribute to testing plans (creative, audiences, landing pages) and document learnings
  

  What we’re looking for

  
  
  
  
  • 3+ years hands-on experience in Google Ads.
  
  
  • Ability to hit business KPIs through platform levers (ROAS, CPA, lead quality, revenue growth).
  
  
  • Strong knowledge of GA4, GTM, and performance reporting.
  
  
  • Confidence in diagnosing issues and improving results through systematic testing and optimisation.
  
  
  • Experience across e-commerce and/or lead generation accounts.
  
  
  • Team-first mindset, attention to detail, and clear communication with internal stakeholders and clients.
  
  
  • Google Ads certifications (or readiness to obtain quickly).
    
    
  
  
  
  

  Nice to have

  
  
  
  
  • Experience with Demand Gen or additional paid platforms (Meta/TikTok).
  
  
  • CRO awareness and interest in landing page performance.
  
  
  • Feed management experience for Shopping/PMax.