Pre- Sales Executive

Electrica, a leading wholesaler of cables and electrical materials, is seeking a motivated Pre-Sales Executive to join our dynamic team. If you excel at combining technical knowledge with B2B sales, this is the opportunity for you!

Key Responsibilities

• Serve as the primary point of contact for customers, providing pre-sales support and product recommendations


• Understand customer requirements and translate them into accurate, customized product and solution offerings


• Recommend alternative solutions that meet customer specifications


• Assist the sales team in identifying opportunities, offering product expertise, and supporting deal closure


• Support field sales representatives with technical insights, inside coordination, and customer communication


• Maintain an in-depth understanding of our products and services to effectively communicate their benefits and applications to customers


• Prepare and review technical documentation, quotations, and proposals to ensure accuracy and alignment with customer needs


• Manage the full sales support cycle — from initial inquiry and quotation to order entry, tracking, and delivery coordination


• Collaborate with purchasing, logistics, and technical departments to ensure timely and accurate fulfillment


• Troubleshoot technical issues and provide responsive, customer-oriented solutions


• Maintain detailed and accurate records in CRM systems and follow up on leads and ongoing projects


• Conduct market analysis, monitor competitors, and identify business opportunities


• Educate clients on new products and technologies to support business development and long-term relationships


• Achieve commercial targets and contribute to the development and expansion of the customer base

Requirements

• Minimum of 2 years of similar experience in B2B sales, preferably in electrical materials or related industries


• Technical aptitude and understanding of electrical systems, cables, and related equipment preferred. Bachelor's degree in Electrical Engineering, Mechanical Engineering, or related field is a plus


• Proven track record of success in sales


• Exceptional written and verbal communication skills in English are a must


• Strong interpersonal skills with the ability to build rapport and establish trust with clients


• Goal-oriented mindset with a strong drive to achieve and exceed sales targets


• Excellent negotiation, presentation, and closing skills


• Ability to work independently and collaboratively in a fast-paced environment


• Willingness to travel as needed to meet with clients and attend industry events

Benefits:

• Competitive salary & bonus


• Opportunities for professional development and advancement within the company


• Dynamic and supportive work environment with a focus on collaboration and innovation