Brand Manager GCM

Job Location: Athens

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

We are looking for a Brand Manager to join our team in Athens, Greece, supporting the Greece-Cyprus-Malta business unit on an 18-month fixed-term contract to cover maternity leave. This is a unique opportunity to work with some of the world’s most beloved brands, including Nutella, Ferrero Rocher and Tic Tac, and contribute to their continued success in the region. The role is ideal for someone who combines strategic vision, consumer insight, and executional excellence, and is passionate about delivering joy and indulgence to our consumers. You will be part of a dynamic, collaborative team and a company that values quality, care, and innovation.

Main Responsibilities:

In this role, you will be responsible for driving brand growth and ensuring our products remain competitively positioned in the market. You will support the development and execution of annual brand plans, including portfolio strategy, product mix, pricing, and promotional tactics. You’ll work with syndicated data (preferably Circana) to identify opportunities, track market share, and analyze category dynamics. Your role will also involve leading advertising strategy, managing creative agencies, and overseeing media mix planning across both conventional and digital channels. You’ll supervise packaging development, contribute to sell-in presentations, and collaborate with key internal stakeholders such as Sales, Trade Marketing, Media Planning, and the Regional Marketing Manager. A strong analytical mindset will be essential as you evaluate test results, calculate KPIs, and propose strategic improvements.

Who we are looking for:

We are seeking a candidate with a Bachelor’s degree in Marketing or Economics, and 2–3 years of experience in FMCG Brand Marketing, ideally with exposure to strategic marketing and cross-market environments. You should be fluent in English, proficient in Greek, and comfortable using tools like Excel, PowerPoint, and ideally SAP. Experience working with syndicated data and a strong understanding of consumer behavior will be key to your success. To thrive at Ferrero, you’ll need to be consumer-centric, results-driven, and able to work both independently and collaboratively. We value curiosity, flexibility, and a proactive mindset that embraces challenges and drives innovation.