Trade Marketing Coordinator (12-month contract)

PEPSICO HELLAS
Πλήρης απασχόληση
Αθήνα

PepsiCo is one of the world's most recognized and respected consumer brands. With over $65 billion in revenue and nearly 300,000 employees globally, we strive for excellence in everything we do. Our commitment to innovation, performance, and collaboration sets us apart. As a company, we are dedicated to fostering a diverse and inclusive environment where our employees can thrive both personally and professionally.


  • Support the development and implementation the Way to Market of new product launches or relaunches and support Commercial Strategic plan through instore activation programs
  • Part of the team to brief advertising agencies for designing in store activation programs and lead the implementation
  • Prepare monthly promo directions & ensure Mktg/Sales alignment
  • Present trade marketing initiatives & promo effectiveness in monthly Sales Meetings
  • Close monitoring of competitor's promo/pricing & in store activation
  • Propose promo volume allocation
  • Support the process of design & implementation of all instore visibility projects as well as tools & p.o.p material, support tailor made initiatives
  • Monitor secondary displays & rack placement per category per type of store
  • Evaluate current & propose new innovative adding value Sales tools ( racks,p.o.p material, sales organiser etc.)
  • Coordinate the purchase & distribution of Sales tools & p.o.p material to timely support Sales Dpt
  • Support Revenue management strategy with promotional performance assessment
  • Propose pack solutions to meet Shopper needs, address occasions and hit key price points

  • High level of business acumen
    -Strong grasp of general business environment
    -Strong analytical & synthesis skills
    -Commercial savvy
    -Time & project Management
    -P& L understanding
  • Executive maturity
    -Networking, collaborating & influencing
    -Interacting with mid level management
    -Developing and managing own agenda
  • Well developed communication skills
  • Results orientated
  • Team player
  • University degree
  • MS office & Internet literate
  • Language skills: Excellent level of English

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