Marketing Specialist

Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

This position reports to

Marketing Manager

Your role and responsibilities

In this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance.

This role is contributing to the Electrification Business Area in our Thessaloniki premises, in Thermi.

You will be mainly accountable for:

• Collecting data and providing sound market and competitor intelligence analyses related to global markets and trends.
• Tracking and providing management with global market research and analysis results, informing them of identified existing gaps or new growth opportunities.
• Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes.
• Driving and implementing a best-in-class digital marketing strategy and online presence resulting in enhanced user and customer experience and engagement across ABB’s digital marketing and online platforms.
• Implementing digital marketing strategy, initiatives, and roadmap, including the development of the website, Search Engine Optimization (SEO), and social and digital content.
  
  

Qualifications for the role

• Bachelor’s Degree in Marketing field (MBA or MSc will be considered an asset)
• You have 5 years of experience in marketing (experience in Digital Marketing field will be considered a plus).
• You have good understanding of social media platforms and their algorithms.
• Highly adept in MS Office.
• You are at ease communicating in Greek & English language.
• You are highly skilled in Web Analytics tools and the Electrification market.
• A collaborative, solution-focused approach and strong written and spoken communication skills.
• A proven ability to develop and manage strong relationships internally & externally.
  
  

More about us

Electrification provides leading electrical distribution and management technologies, solutions and

services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and

low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among

others. With our products, solutions and services, we collaborate with customers to improve power

delivery and security, enhance energy management, efficiency and operational reliability, as we seek to

achieve a low carbon society. go.abb/electrification

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory

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