Brand Equity & Own Brands Associate

Job's Purpose

The Brand Equity & Own Brands Associate role is a dynamic position that blends creativity, strategic thinking, and project management. The role will support the execution of communication strategies for AB brand and its own brands, as well as AB's CSR, Health, and Sustainability initiatives, helping to nurture and maintain a strong connection between the brand and AB's customers.

We are looking for a highly motivated person to join our Brand Equity & Own Brands team, with a desire to expand his/her knowledge being a part of a strategic and excited team.

What you will focus on:

• Assist in implementing leadership campaigns for AB brand across multiple channels.
• Design and implement communication plans for AB's own brands.
• Participate in the development and planning of strategies for AB's CSR & Health and Sustainability assets (AB Food Stories magazine, Allazoumesinithies hub).
• Implement the end-to-end process for the packaging development of the AB's Own Brands Portfolio according to brand guidelines, in cooperation with internal design team & creative agencies.
• Collaborate with internal stakeholders (digital, instore, media, promo, loyalty, corporate communications, internal communications) to maintain consistency in messaging, design, and tone across all consumer touchpoints.
• Collaborate and coordinate with external partners (creative agencies, printing agencies, content creation agencies).
• Analyze competitors and retail trends to identify opportunities.
• Track performance of communication plans and use insights to adjust the communication strategy and improve the brand's competitive position.
• Marketing budget monitoring in his/her area of ownership.

Who we are looking for

• BSc in Business or Marketing, or any relevant field. MBA would be considered as an asset.
• Working experience 1-3 years, with a strong preference in retail industry or FMCG. Retail experience and experience in Brand Management will be a strong plus.
• Fluency in English language, both written and spoken.
• MS Office literacy.

Your Value

• Passion for the Customer | understanding in depth customer needs to create meaningful and valuable communication
• Embrace change | challenge own self, be courageous, curious to learn
• Creativity and innovation | practice creativity, generate new, out-of-the box ideas, and experiment with new approaches
• Effective communication | deliver messages in a clear, compelling, and concise way
• Togetherness | value team's ideas, uniqueness and safeguard belonging, build relationships
• Momentum | secure end results and be on top

We care for You

• Hybrid way of working
• Lunchbreak in our restaurant
• Free parking
• Fun at work
• Comprehensive health and wellness programs
• Opportunities for career growth and advancement

A place where everyone belongs
We strive to be a better place to work where our associates reflect the markets we serve, where their voices are heard and valued, they find purpose in their work, and can grow and contribute to their fullest. We are an equal opportunity employer, and all applicants/employees will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability status, or any other characteristic protected by law.
Certified by Diversity Charter Greece and SHARE Equality Label

We Give Our Best to Make a Difference in People's Lives
#edotokaloinegiaolous #proudABers
Start your retail journey and live our values of care, teamwork, humor, integrity, and courage.
Apply online at www.abcareers.gr
All applications are treated with utmost confidentiality