Marketing Manager

Andronis

is currently recruiting 

Marketing Manager

We are looking for a Marketing Manager who wants to move his/her career forward. If this sounds as a great challenge, why don ‘t you join Andronis team consisting of 6 hotels in Santorini and Paros, with more than 600 employees, all driven by an inspiring purpose of providing the finest services around the world.

About us

A luxury collection of boutique hotels, fine dining restaurants & more in Santorini, Paros & Athens.

Our mission is to deliver real, heartfelt hospitality that will leave a lasting impression on each guest’s heart and mind.

We are passionate about creating moments and memories that resonate long after they have passed. We achieve this by ensuring our guests truly enjoy the simple pleasures. Each Andronis property is inspired and influenced by the landscape and the culture it resides within. We have charged ourselves with the task of redefining and reimagining hospitality, with a focus on space, peace, and unparalleled service. Cosmopolitan life at its best & authenticity is what lies at the heart of the #AndronisExperience.

Meet the team!

Our team has people with vision and passion for what they do. Our people are our greatest assets and our greatest investment. We are committed to continuous training, personal development, and the support of every team member. The management of the company, as well as a team of Mental Health scientists, care every day for the well-being of each employee and each team on a personal and professional level.

As a Marketing Manager you will…

Strategic Responsibilities:

·      Develop Comprehensive Marketing Strategies: Create and implement marketing plans that align with the brand’s goals and target audience.

·      Market Analysis: Conduct research on industry trends, competitor strategies, and customer preferences to inform decision-making.

·      Digital Transformation: Drive the adoption of digital marketing tools and technologies within the organization.

Digital Marketing Responsibilities:

·      Manage Online Presence: Oversee the brand's website, social media channels, and online review platforms to ensure consistent messaging and engagement.

·      Content Strategy: Plan, create, and distribute high-quality, engaging, and SEO-optimized content tailored for digital platforms.

·      Paid Digital Campaigns: Design and execute pay-per-click (PPC), Google Ads, and social media advertising campaigns to drive traffic and bookings.

·      Email Marketing: Develop targeted email campaigns to promote offers, events, and loyalty programs.

Data and Analytics:

·      Monitor Campaign Performance: Use analytics tools to track KPIs like website traffic, conversion rates, and campaign ROI.

·      Customer Insights: Leverage data to understand customer behavior and preferences, tailoring marketing efforts accordingly.

·      CRM Management: Optimize customer relationship management systems, including platforms such as: REVINATE: Manage guest feedback, surveys, and email marketing campaigns and GIATA: Ensure accurate, multilingual content distribution across online travel platforms.

Platform-Specific Expertise:

·      GMB (Google My Business): Optimize and maintain the hotel's Google listing for better local search visibility and guest engagement.

·      EXPEDIA TRAVEL ADS: Plan and manage advertising campaigns on Expedia to drive bookings and promote visibility.

·      OTAs (Online Travel Agencies):

·      Booking.com & TripAdvisor: Monitor and optimize listings, manage reviews, and analyze performance metrics.

·      WEBHOTELIER: Ensure accurate updates and changes, including room availability, pricing, and promotions.

·   iHost: Manage operational efficiency and guest experience through property management system (PMS) integrations.

·      EXCLUSIVI: Leverage personalized guest communication and upselling tools to enhance the customer journey.

Collaboration and Leadership:

·      Work with Cross-Functional Teams: Coordinate with sales, operations, and creative teams to ensure cohesive messaging and execution.

·      Partnerships and Sponsorships: Identify and build relationships with local businesses, influencers, and event organizers to amplify marketing reach.

·      Train and Mentor: Lead and develop the marketing team, fostering a culture of creativity and innovation.

Innovation:

·      Embrace Emerging Technologies: Explore trends like augmented reality (AR), virtual reality (VR), and AI in marketing for a competitive edge.

·      Mobile Optimization: Ensure all digital touchpoints are mobile-friendly and optimized for the on-the-go traveler.

Entry Requirements:

Educational Background:

Bachelor’s or Master’s degree in Digital Marketing, Social Media, Communications, Hospitality, or a relevant field.

Experience:

·      Proven experience in digital marketing or social media management; handling experience with hospitality-focused platforms will be strongly valued.

·      Demonstrated ability to work on both large-scale and small-scale projects in a collaborative team environment.

Technical Skills:

·      Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

·      Familiarity with tools and platforms such as REVINATE, GMB, EXPEDIA TRAVEL ADS, OTAs (e.g., Booking.com, TripAdvisor), WEBHOTELIER, iHost, GIATA, and EXCLUSIVI.

Creativity and Problem-Solving:

·      Strong creative problem-solving skills with the ability to foster and develop both your own and others' ideas.

·      Excellent attention to detail with a focus on organization and deadline management in fast-paced environments.

Communication Skills:

·      Ability to communicate effectively with designers, marketing team members, and hotel staff.

·      Strong verbal and written communication skills in English and Greek.

·      Comfortable delivering presentations and providing clear feedback.

Personal Attributes:

·      Self-motivated, proactive, and capable of working independently.

·      Highly organized with a keen sense of follow-up and the ability to manage multiple deadlines.

·      Adaptable to dynamic environments and skilled in prioritizing tasks effectively.

Why be part of our journey?

It is a unique chance for you to work in one of the fastest growing hotel groups in Greece, alongside dedicated colleagues and professionals. Being a part of Andronis is not “just a job”. There is purpose, passion, and meaning in what we do. We place great emphasis on passion and team spirit – reasons why our well-rehearsed team has been together for many years.

The goal Andronis set from the beginning is the provision of high-standard services for its customers, partners and the society of Santorini and Paros. A valuable pillar for Andronis is its staff, who are considered the most essential image of the company.

Our promise to you

Andronis offers an energizing workplace adopting an open culture and transparent communication. We encourage a collaborative working environment while offering development opportunities for our employees. All our employees are treated with respect, while we strive to ensure you have the tools and resources you need to be successful.

Andronis is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, age, sexual orientation, marital status, national origin, pregnancy, color, citizenship or any other group protected by the law.