Marketing Manager

Alectris is aninternational service provider for renewable assets focusing mainly in theEuropean market. With offices in Thessaloniki, Athens, Milan, South Italy and Cypruswe are managing activities in various countries in Europe and beyond. Althoughour focus is operations and maintenance of renewable assets, we also provideengineering services and EPC mainly for photovoltaic plants but also in windfarms in a smaller scale. Alectris is also active globally in the softwarebusiness with our proprietary ACTIS solar ERP for renewable assets. For moreinformation, visit www.alectris.com

Role Description:

This is a full-timeon-site role for Marketing Manager role located in Thessaloniki. The MarketingManager will be assisting to form a global marketing and communicationsstrategy, respond to incoming leads and maintain the presence of the company onthe internet. This role will report to the CEO.

Responsibilities:

• Strategic Planning:Develop and implement comprehensive marketing strategies to achieve organizationalobjectives. Collaborate with cross-functional teams to align marketing effortswith overall business goals.
• Brand Management:Safeguard and enhance the company's brand identity. Ensure consistent messagingand visual representation across all channels.
• Campaign Development:Conceptualize, plan, and execute multi-channel marketing campaigns. Fromideation to execution, manage campaigns that resonate with the target audienceand drive engagement.
• Digital Marketing:Oversee the digital marketing strategy, including social media, emailmarketing, SEO, and online advertising. Stay abreast of industry trends andleverage digital platforms for maximum reach.
• Budget Management:Develop and manage the marketing budget effectively. Monitor expenditures,analyze ROI, and optimize spending for maximum impact.
• Performance Metrics:Establish key performance indicators (KPIs) and regularly track, analyze, andreport on the success of marketing initiatives. Use data-driven insights torefine strategies and improve results.
• Maintain Internal Company Channels:Update Company Viva Engage channels with announcements and didactic content.
• First point of contact:Be the first point of contact for incoming leads and inquiries, based on theguidelines provided by the company.

Requirements:

• Bachelor’sdegree in marketing, business, or related field.
• Provenexperience as a Marketing Manager or similar role.
• Demonstratedsuccess in developing and implementing successful marketing strategies.
• Knowledge andexperience using Google Ads, Google Analytics and Analytics platforms forSocial Media Channels, especially LinkedIn.
• Strongunderstanding of digital marketing trends and tools, including graphic designsoftware.
• Excellentcommunication skills both verbal and written in both Greek and English. Italianwould be greatly appreciated.
• Analyticalmindset with the ability to interpret data and make informed decisions.
• Creativethinker with a strategic approach to problem-solving.

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