Trade Marketing Coordinator / Executive (Hybrid)

The role

The Activation Executive / Coordinator will be responsible for managing trade marketing operations within the East Region, covering Greece, Turkey, Africa, the GCC, and APAC regions. This role involves extensive travel (1 week each month), close collaboration with regional and global teams, and overseeing marketing activations in the duty-free sector.

Key accountabilities

• Coordinate training, engagement, and planning for in-store staff.
• Deliver and update training for sales and promotional staff, both in-person and virtually.
• Track and analyze KPIs (contacts, trials, volume) to ensure target achievements.
• Act as the main contact for regional field staff, supporting and resolving issues.
• Conduct regular in-market coaching and product training for retail staff.
• Collaborate with the sales team to execute the 5Ps (Product, Price, Placement, Promotion, People) at the point of sale.

Skills & experience

• Experience in Sales/Marketing in FMCG.
• Strong organizational and multitasking abilities in a dynamic environment.
• Excellent communication and collaboration skills across all organizational levels.
• Proficiency in English; additional languages preferred based on region.
• Willingness to travel internationally.
• Knowledge of trade and consumer marketing; agency management experience is a plus.

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

What we offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at [email protected] to let us know if we can provide support in helping you complete an application and/or attend an interview.