Ultrasound Marketing Manager, Eastern Europe

Job Description Summary

This key role will support to develop, coordinate, and manage execution of the Ultrasound Marketing strategy across the entire Eastern European countries. This person will maintain a deep understanding of the market opportunities, partners and players and will drive key awareness & promotion activities, which will help accelerate market development and funnel creation across the different customer segments.

The Ultrasound Marketing Manager Eastern Europe will interact frequently with a variety of sales, marketing service and upstream functions inside and outside Ultrasound (at Country, Region, and International level), and will act both as a resource and as a coordinator for multiple sales and marketing initiatives/activities, in the digital and non-digital space. Education development will be an essential part of the marketing activities.

To successfully drive these critical sales and marketing initiatives, traveling across Eastern Europe will be required.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Responsibilities

Job Description

• Assessment of market size/potential and Business Development for new markets, new channels, and new solutions (bundling of existing as well as creation of new enhanced services beyond equipment)
• Drive & lead omnichannel waves and project management across all segments and countries within Eastern Europe. Drive and support alternative distribution channels, such as ecommerce, together with the management team
• In correspondence with the management team, define and support alternative distribution channels (indirect sales as well as eCommerce and other digital solutions)
• In correspondence with the management team, define, drive, support and execute go-to market strategies enabling further business growth across countries & segments
• Levering on strategical partnership
• Manage Key Opinion Leaders and official authorities in the healthcare space
• Overall marketing budget responsibility including budget planning and execution
• Develop and implement Marketing campaigns to create leads working closely with commercial teams
• Continuously work on actions and processes to improve the amount and quality of leads
• Work with Regional and International teams to formulate and cascade targeted value propositions by customer type/segment, adapted by country as needed, and in synch with the different U/S Segments and channels involved. Define the Customer journey.
• Support and drive launch activities of new products and product releases.
• Monitor trends in social media and other digital tools and drive digital activities.
• Become an advocate for the company in social media spaces, engaging in dialogues where appropriate.
• Turn strategies into action. Strong operational and executional capabilities, hands-on attitude
• Excellent time management, with the ability to manage multiple details and deadlines.
• Possess an ability to successfully work with other team members across different departments.
• Optimize & strengthen our local / Country resources and marketing organization. Lead and grow the local EE ultrasound marketing team
  
  

Qualifications

• Masters degree in marketing, business school, engineering or related field or relevant business experience
• Experience in healthcare industry
• Experience working in a matrix environment with multi-cultural teams.
• Demonstrated Business Development and Marketing expertise in product commercialization, market insights capture and demand generation.
• Solid knowledge on digital marketing: campaign management, search, social, content development and analytics.
• Good understanding in marketing automation tools, SalesForce, Adobe creative suite or similar.
• Strong analytical skills.
• Leadership experience
• Excellent oral and written communications skills in English.
  
  

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Behaviours

We expect all employees to live and breathe our behaviours: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Total Rewards

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration, and support.

Additional Information

Relocation Assistance Provided: No