Brand Manager

We are looking for a dynamic and experienced Brand Manager to lead the brand strategy and online reputation ensuring consistency across all channels and elevating our brand’s presence. This role requires a strategic thinker who can drive the brand’s identity, position, and visibility in the financial industry, ensuring consistency across all communication and marketing channels.

Your role at HFM:

• Design and implement a brand strategy aligned with company goals.


• Analyse market trends and client insights to shape a compelling brand identity.


• Collaborate with cross-functional teams including Product, Sales, and Operations to ensure brand consistency across all touchpoints.


• Define and communicate brand positioning and value proposition.


• Develop and execute campaigns to enhance brand awareness, drive market share, and maintain a competitive edge.


• Develop and execute PR strategies to strengthen brand reputation.


• Manage media relations, press releases, and external communications.


• Monitor online brand presence and manage responses to public feedback.


• Proactively address reputational risks and ensure positive brand sentiment.


• Ensure that the brand is represented effectively in media and digital platforms.


• Maintain brand guidelines and ensure adherence across communications.


• Set KPIs, monitor brand campaigns, and adjust based on data-driven insights.

What You Bring:

• BA/BSc degree in Marketing, Communications, Business, or a related field.


• 3+ years’ experience managing world-class brands.


• Experience in the CFD or Forex market is a strong plus.


• Native or near-native proficiency in English.


• Analytical mindset with a data-driven approach to decision-making.


• Strong communication and interpersonal skills to collaborate effectively across teams.


• Excellent project management skills with a track record of leading successful brand campaigns.


• Analytical mindset with a data-driven approach to decision-making.


• Strong communication and interpersonal skills to collaborate effectively across teams.

**Resumes submitted must be in English

By joining us, you can expect:

Attractive remuneration package

Hybrid Work Mode

Participation in the Company’s Medical Scheme from day one!

22 days of Annual Leave (reaching up to 30 days per year based on years’ service)

Birthdays are always a day off!

Friday afternoons off in Summer (July & August)

Monthly ticket meals

Referral Bonus – refer a candidate we would all enjoy to work with!!

Enjoy snacks, fruits, and beverages at the office

Fun team-building activities & Corporate events

Who is HFM?

Established Broker since 2010 | 60+ Industry Awards | over 3,500,000 Live Accounts | 300+ Employees Globally | 40+ Different Nationalities |

At HFM, our workforce is our biggest asset. For this reason, we reward our employees’ individual talent and skills and encourage them to reach their full potential in an engaging workplace that fosters excellence.

Kick off an exceptional career with HFM and follow the path to success!

Sounds like you? Come and write the next chapter with us through our Careers website:

careers.hfm.com/jobs/careers

All applications will be treated as confidential.