Loyalty Specialist

#eimaste_mesa in a team of leaders who work as a team with respect and trust.

#eisai_mesa to be part of a team where you will constantly develop your knowledge? Do you want to work for a company where you can take initiatives, risk and act in an autonomous way?

LEROY MERLIN is a member of the French Adeo Group (900 stores and 150,000 Leaders in 13 countries worldwide), which ranks 1st in Europe and 3rd worldwide in the DIY market.

Our Mission is to build a better & a more sustainable life at home for everyone!

We are looking for a:

Loyalty Specialist

The life of a Loyalty Specialist @LEROY MERLIN:

The Loyalty Specialist Leader will be part of the CRM team of LEROY MERLIN. He/she will play a crucial role in managing Loyalty programs & customers relationships projects using Loyalty Data & customer insights to aim on customer experience & growth , positive interactions and retention. The position requires a person passionate for customer satisfaction , able to easily collaborate and communicate efficiently with cross-functional internal and external partners and genuinely commit to improve the customer value and the retention growth across our retail network including digital and physical stores.

• Planning-Execution and Evaluation of Go to Market Loyalty plan
• Being responsible to plan and execute new members acquisition tactics by identify customer touchpoints and conversion opportunities
• Turn data insights (customer behavior, segmentation, RFM analysis) into actionable marketing tactics for retention and customer experience optimization
• Drive the 360 loyalty marketing and promotional activities and execution with collaboration of internal & external partners
• Develop Customer Value Optimization campaigns & tactics by working closely with CRM teams and external partners with clear briefs, close collaboration and performance.
• Set up automated communication journeys, including customer segmentation, dynamic content, email deployment scheduling and trigger email notification, based on customer insights.
• Design and optimize customer nurture programs, including welcome, onboarding, re-engagement, and loyalty campaigns
• Planning and execute actions to improve customers experience through different CRM projects and cross functional customer projects like customer journeys, new partnerships to improve members benefits
• Supports daily operations with internal teams to enhance customer satisfaction and experience
• Effectively communicate CRM actions and performance to stakeholders, stores, cross-functional partners to gain alignment and support our sharing culture
• Continuous competition analysis & benchmarking to ensure loyalty program competitiveness

We will have the perfect match if you have:

• BSc degree in Marketing, Business Administration or related field
• Minimum 4 years of experience in loyalty programs or/and CRM related positions( in retail or CRM Agency will be considered a plus)
• Proven experience in loyalty programs management
• Ability to translate business indicators into actionable strategies
• Analytical thinking and capability to understand business requirements
• Use experience on omni channel platforms like Contact Pigeon, GA4
• Established sense of duty and ownership
• Proficiency in MS Excel, Google Sheets & PowerPoint
• Attention on detail and organization to ensure qualified work & methodically
• Understanding of numbers and customer insights
• Ability to manage complex workflows
• Fluent in English & Greek

Work Behaviors:

• Team player
• Integrity and objectivity
• Excellent communication and planning skills
• Attention to detail
• Analytical thinking & business understanding
• Influencing skills & ability to persuade at different levels
• Highly organized, self-motivated & flexible
• Strong communication skills with customer centric approach & ability to solve problems

We offer you:

• Competitive Salary
• Excellent working environment
• Career opportunities
• Continuing education on the role
• Private Medical Insurance
• Flexibility to work remotely 2 days /week
• Company discounts

#eisai_mesa for the LEROY MERLIN experience?

#eisai_mesa for an exciting new career?

Make your next step and join the LEROY MERLIN family!