Manager, Brand Comms Greece- temp position
AdidasΠλήρης απασχόληση Γεμάτη μέρα
Purpose & Overall Relevance for the Organization:
Lead brand communications for adidas Brand campaigns and selected cross-category campaigns and plan effective implementation of the communication strategy throughout the market in order to build brand and drive brand momentum in the market.
- Develop and Manage market category activation plans landing holistic and EU consistent campaigns across all communication channels (comms, PR, digital, event) in collaboration with BU teams.
- Ensure all consumer touch points (comms, channel mkg, sport marketing, key city activation) are in alignment with market specifics
- Feed in category communication plans & brief agencies to guarantee executional excellence
- Drive and manage development of market specific initiatives in close collaboration with Global and EU BUs
- Manage local MWB in accordance with the market strategic activation plan
- Drive analysis of performance of key campaigns
- Ensure all brand marketing tactics live up to brand standards, meet KPI’s and are on-budget/on-time
- Manage annual market specific digital marketing calendar for respective area of responsibility in cooperation with BU and Newsroom and ensure activities are included in the Brand Communications marketing calendar
- Drive in cross category concept sell-in marketing plan coordination and consolidation.
Knowledge, Skills and Experience:
- Experience in brand marketing and/or sales (sporting goods industry preferred)
- Project management experience
- Advanced user of MS Office suite of products
- Consumer and customer-minded brand builder and implementation driven personality
- Experience with digital production process and technical nature of developing digital marketing initiatives.
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- 4+ years of Marketing and/or communication experience
- Fluent in English